It’s once again time for truTV to reach several million viewers that don’t typically watch the network, as it airs some early March Madness basketball games as part of the Turner family of networks.
The network, which rebranded in 2014 as “Way More Fun,” is sticking with that promise in what’s becoming an annual tradition of taking advantage of the influx of viewers.
Last year, truTV took to social media with the hashtag #HaveUFoundtruTV, and saw a lot of engagement around the campaign. This year, truTV is at it again, this time with the hashtag #truTVisathing.
Over the course of the week (Tuesday, March 15 through Thursday, March 17), truTV saw the cheeky campaign garner more than 276 million impressions, up 39% over last year’s campaign.
Additionally, the number of unique participants increased 38% on Wednesday compared to the same day last year, and 59% on Thursday and the number of mentions of #truTVisAThing and truTV-branded keywords is up 260% compared last year. The campaign also saw nine times as many unique users mentioning either truTV or #truTVisAThing.
Here are a few examples of how viewers engaged with the campaign:
— truTV (@truTV) March 14, 2016
— truTV (@truTV) March 16, 2016
— Avery (@averyhamilton_) March 16, 2016
— Eddie Thiebe (@EddieThiebe) March 16, 2016
— truTV (@truTV) March 18, 2016