Free ad-supported streaming service Tubi takes Netflix head on in its new campaign, “Not on Netflix,” which launched today.

The campaign includes spots featuring celebrities Chris Noth, Carmen Electra, Terrence Howard, Nicole Scherzinger, Robin Thicke and Colton Underwood. In each spot, the celebrity reveals to his or her therapist something life-changing (and free!) he or she has discovered on Tubi.

The campaign is particularly relevant with the launch of Apple TV+ on Nov. 1, and the debut of Disney+ on Nov. 12.

All of the spots are scored with the hit single, “Don’t Cha,” that Scherzinger recorded with the Pussycat Dolls.

Chris Noth has a therapy session

Lights, camera, healing with Terence Howard

Nicole Scherzinger drowns in drama

Robin Thicke expresses his healthy ego

‘The Bachelor’ Colton Underwood explores something on the side

Tags: brand campaign tubi

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