TV 2 Denmark was named Creative Marketing Team of the Year, while New York-based agency Fig was named Agency of the Year at the 2021 Promax Global Excellence Awards, held virtually Thursday at promax.org. Promax’s Global Excellence Awards honor the best entertainment marketing from around the world, including show and brand campaigns, idents, motion graphics, animation, main titles and more.
TV 2 Denmark won gold, silver and bronze in several categories, with spots for its annual “Fight Cancer” campaign as well as for Halloween and Christmas. All three of those campaigns combined to sweep the category of best brand promo: holiday or special event programming over :60.
Fig was again honored for its work on CNN’s 2020 election campaign, which featured black-and-white line drawings of a donkey and an elephant figuring out how to relate to each other in a politically divided time.
Donkey & Elephant
In 2020, CNN Worldwide and Known won these honors.
This year’s “of the year” finalists were determined after the conclusion of judging. Each winning entry was assigned a number of points—three for gold, two for silver and one for bronze. (Bronze is only awarded in the North America and Global Excellence competitions.) Those points were tabulated to determine the six finalists in both categories—Creative Marketing Team of the Year and Agency of the Year.
Those finalists then advanced to a Grand Jury composed of industry peers, which reviewed all of the work submitted across the competition by each team and selected the winners.
Other winners across the Global Excellence competition include the BBC, Buddha Jones, CNN Worldwide, France Televisions, Netflix Creative Studio, NBCUniversal, Promo TV Globo, TNT4, RT, The Walt Disney Company Europe and Africa, The Walt Disney Company Latin America, ViacomCBS Creative EMEAA, WarnerMedia and many more.
Go here to see all of the winners of the 2021 Promax Global Excellence Awards.
In September, Comedy Central unseated FX Networks as North America Marketing Team of the Year, after FX won 10 years in a row. Buddha Jones, a frequent creative partner of FX Networks, was named North America Agency of the Year.