Super Bowl LVII turned out to be a nail-biter, with the game tied up until the last minute when Harrison Butker kicked the final field goal for Kansas City, giving them the game 38-35.
Fox took advantage of the Big Game to showcase several of its shows, including the upcoming ninth season of The Masked Singer.
RELATED: ‘Masked Singer’ Judges Inspect This Season’s Lineup
Also getting some time in the Super Bowl spotlight were Joel McHale’s new comedy Animal Control…
…as well as anthology crime drama The Accused, streaming service Fox Nation, NASCAR’s Daytona 500 on Fox Sports; and of course, Gordon Ramsay’s Next Level Chef, which scored the coveted post-game slot.
Other TV brands that grabbed some time during the Super Bowl, included streamers Paramount and Peacock.
Super Bowl time is precious, however, going for as high as $7 million per :30, so most of the ad time was slated for bigger brands, including plenty of movie trailers:
Guardians of the Galaxy vol. 3
Indiana Jones and the Dial of Destiny
Netflix snuck itself into several ads, most notably spots for General Motors’ electric vehicles – with Will Ferrell tripping his way through multiple Netflix properties – and for Michelob Ultra, among other things.
Will Ferrell for GM + Netflix
Netflix + Michelob Ultra + PGA for Full Swing
As a bonus, here’s Serena Williams and Succession’s Brian Cox in a follow-up Michelob Ultra’s spot that spoofs classic comedy Caddyshack and sees Cox in the Judge Smalls (Ted Knight) role.
And Brian Cranston and Aaron Paul reprised their beloved meth cookers from Breaking Bad in the below spot for new snack, Pop Corners.
To see all of the ads in Super Bowl LVII – including Bradley Cooper and John Travolta for T-Mobile and multiple Adam Drivers for Squarespace – check out Ad Age’s complete listing.
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