Online streamer Twitch has hired Doug Scott as CMO. Scott, who will be based in San Francisco, comes from mobile-game company Zynga, which is best known for social games such as Farmville.
Scott comes board after Twitch launched a redesigned logo and brand-marketing campaign at TwitchCon 2019 in San Diego in September.
“Twitch is revolutionizing entertainment through its massive and highly engaged community of creators and fan,” Scott said in a statement. I could not be more excited to join this incredible team and help to bring Twitch’s unique culture, brand and its passionate community to new audiences and global markets.”
Scott replaces Kate Jhaveri, who left after two years to become the NBA’s top marketer.
“Doug has deep experience extending brands into new markets across games and entertainment industries, making him the ideal fit to lead Twitch’s marketing strategy,” said Twitch COO Sara Clemens in a statement. “As Twitch continues to grow, Doug will play an integral role in extending the brand beyond endemic audiences, supporting our incredible creators and expanding our presence in global markets.”
Prior to joining Twitch, Scott had led global marketing at Zynga since 2016. Before that, he was CMO of music start up BandPage and VP of marketing and revenue at mobile-game publisher DeNA. Earlier in his career, he worked for major game company Electronic Arts for six years, ending his stint there as vice president, global online product marketing.
The Amazon-owned company has been on a hiring streak lately. Earlier this year, it named Sarah Iooss, formerly with Mic, head of North America sales; Dan Clancy, a Google veteran, EVP of creator and community experience; and Lenke Taylor, who headed human resources at BuzzFeed, chief people officer.
Twitch was launched in 2011 and has built itself into a live-video streaming site that averages more than 15 million daily visitors with about 1.3 million viewers tuning in concurrently to watch interactive broadcasts of gaming, esports, animate, music and art. Amazon acquired it in 2014 for nearly $1 billion.