Tynesha Williams has joined Los Angeles-based 3AM as executive creative director, said Tara DeVeaux, managing director of Wild Card Creative Group’s content creation studio.
“Tynesha is a daring creative and problem solver with a history of creating culture-shifting work,” said DeVeaux in a statement. “She not only builds creative departments with that same mix of fearlessness, but also consistently builds strong creatives. We have long been a fan of hers, specifically her iconic social campaigns, a discipline we officially merged into 3AM this year. We are excited to have her leading the 3AM team.”
Williams comes to 3AM from Los Angeles-based Cashmere, where she was vice president, group creative director.
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While at Cashmere, Williams led creative teams on entertainment and brand accounts, creating social and 360 campaigns for Amazon, Google, Facebook, Netflix, HBO, Starz, TNT, FX, Freeform, Universal, Paramount, McDonald’s, Coca-Cola, Chevy, MINI, Doritos and adidas, among others. At 3AM she will be tasked with integrating Wild Card Creative Group’s social team into 3AM, expanding the creative department, nurturing creative leaders and teams and growing the brand business.
“I’m thrilled to be at Wild Card Creative Group leading the 3AM team,” said Williams in a statement. “They have a great reputation in the industry for creating amazing campaigns for entertainment properties and brands, and for being home to some of the brightest minds in the business. I’m hoping to extend their super high standards into new services and clients. I’ve always had a lot of success collaborating with female leaders. When we lead the way, women have a way of empowering, teaching and growing.”
DeVeaux, along with Wild Card CEO Alison Temple, COO Onna Mahoney, Director of Social Noelle Neis, SVP Editorial Producer Felicia Sandoval and now Williams, constitute the majority-female leadership team at Wild Card Creative Group.
Tags: 3am career moves tynesha williams wild card creative group