Just in time for summer, NBC Universal’s Universal Kids transformed its air into Camp Play S’more.
With help from Long Island City, NY-based creative agency Block & Tackle, Universal Kids created an entire look and feel for the kids’ network, including interstitials and on-air graphics.
The package incorporates a mixed-media look, including hand-made stickers, line illustrations and real-life props. The team also augmented live-action elements with digital animation techniques to give the whole package a “crafts at summer camp” feel.
The package debuted on Universal Kids around Memorial Day.
Client: NBCUniversal’s Universal Kids
EVP: Ellen Stone
SVP,Brand: Nancy Mazzei
VP, Creative Marketing: Veronica Cepero
Senior Producer: Jessica Harring
Creative Director, Brand Design & Animation: Kaori Sohma
VP, Production: Thomas Bayer
Director of Production: Heather Bacci
Production Coordinator: Monica Horn
Agency: Block & Tackle
Creative Directors: Adam Gault and Ted Kotsaftis
Producer: Megan Anderson
Art Director/Lead Design: Yun Chen
Design: Mike Russo, Alex Winakor
Animation: Adam Gault, Ted Kotsaftis, Damien Bastelica, Gung-Kai Koo, Mike Russo, Alex Winakor
Music score and sound design: Upright T-Rex Music
Composers: Ross Wariner, Cody Uhler