Just in time for summer, NBC Universal’s Universal Kids transformed its air into Camp Play S’more.

With help from Long Island City, NY-based creative agency Block & Tackle, Universal Kids created an entire look and feel for the kids’ network, including interstitials and on-air graphics.

The package incorporates a mixed-media look, including hand-made stickers, line illustrations and real-life props. The team also augmented live-action elements with digital animation techniques to give the whole package a “crafts at summer camp” feel.

The package debuted on Universal Kids around Memorial Day.

Get Ready


Memorial Day


Client: NBCUniversal’s Universal Kids

EVP: Ellen Stone

SVP,Brand: Nancy Mazzei

VP, Creative Marketing: Veronica Cepero

Senior Producer: Jessica Harring

Creative Director, Brand Design & Animation: Kaori Sohma

VP, Production: Thomas Bayer

Director of Production: Heather Bacci

Production Coordinator: Monica Horn

Agency: Block & Tackle

Creative Directors: Adam Gault and Ted Kotsaftis

Producer: Megan Anderson

Art Director/Lead Design: Yun Chen

Design: Mike Russo, Alex Winakor

Animation: Adam Gault, Ted Kotsaftis, Damien Bastelica, Gung-Kai Koo, Mike Russo, Alex Winakor

Music score and sound design: Upright T-Rex Music

Composers: Ross Wariner, Cody Uhler

Tags: block & tackle hot spots universal kids

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