To promote its new series, Devils, starring Patrick Dempsey, the in-house marketing team at NBCUniversal International Networks Latin America created idents that put Dempsey’s character on currency it created for the show. Each ident is scored to a different soundtrack that reveals something about the series.
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CREDITS
Client: Universal TV
Agency: In-house marketing team at NBCUniversal International Networks Latin America
Head of Creative: Veronica Pizzorno
Head of Art: Néstor Carvajal
Graphic Designer: Abraham Martinez
Creative Director: Arquimedes Garcia
Creative Manager: Adriana Echeverri
Creative Preditor: Alexander Zorro
Post-production Director: Wada Licht
Post-production Coordinator: Valentina Cardona
Audio Editor: Andrés Forero
Tags: devils hot spots idents universal tv