Univision leaned into its news and entertainment talent and daily shows for the launch of its brand refresh ‘La Que Nos Une,’ (The One that Unites Us).

The spot brought a bold, fresh look to the network’s on-air creative, and a renewed focus on bringing together Hispanics. The catchy jingle also adds another layer of fun.

The national campaign was enacted after a comprehensive deep dive into the network’s audience, and won a gold at the 2017 PromaxBDA Latin America Awards in the general branding/image (Latino American) category.

Don’t miss this year’s Latin America Awards on November 14, at the New World Center in Miami.

This year’s Latin America Awards will feature the first USHispanicPromax Awards. Show us what you’ve got by September 20, and don’t miss the celebration, coming November 14 to Miami’s New World Center.

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