There’s a certain mystique surrounding the Mexican drug lord El Chapo; a sort of Hollywood version of an old-school Mafioso: ruthless and enigmatic.

“He is a pop-culture character and millions are intrigued by his story,” said Univision, which is co-producing the series El Chapo with Netflix and Story House. “But how did he make the headlines?”

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Univision’s three promos, “Behind the Shadows” (shown above), “Dark Beginnings” and “Bad Hombres” are part of a campaign that aims to unveil the story behind the mythology surrounding the infamous crime boss.


The Univision Agency

Creative Director: Rolando Felizola

Manager, Creative Services: Andres Baez

Creative Writer / Producer: Adriana Lodolo

Producer / Editor: Abel Rodriguez

Sound Mix: Manuel Ramos-Quintana, Edwin Perez, Christopher Nordelo

Senior Art Director: Cesar Sakay

Art Director: Barbara Sablon

Senior Designer: Alfredo Vega

Designer / Animator: Adalberto Avila

Designer / Animator: Ricardo Valdes

VP, Creative Director: Carlos Collazo

SVP, Creative Services: Joni Fernandez


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