In honor of upfronts, PromaxBDA presents a selection of Conference archival flashbacks and tricks of the trade. In this session excerpt, Patrick Trettenero talks about the creation of USA’s “Political Animals” miniseries upfront, using original footage shot with the cast members.
Chris Sloan/President and Owner, 2C Media
Brian Dollenmayer/EVP, On-Air Promotions & Marketing Operations, Fox Broadcasting Company
Andy Baker/SVP and Group Creative Director, National Geographic Channels
Susan Kantor/EVP, Marketing, Warner Bros. Domestic Television Distribution
Patrick Trettenero/VP Creative, Branded Content, Character Brandworks, USA Network