In honor of upfronts, PromaxBDA presents a selection of Conference archival flashbacks and tricks of the trade. In this session excerpt, Patrick Trettenero talks about the creation of USA’s “Political Animals” miniseries upfront, using original footage shot with the cast members.


Chris Sloan/President and Owner, 2C Media


Brian Dollenmayer/EVP, On-Air Promotions & Marketing Operations, Fox Broadcasting Company

Andy Baker/SVP and Group Creative Director, National Geographic Channels

Susan Kantor/EVP, Marketing, Warner Bros. Domestic Television Distribution

Patrick Trettenero/VP Creative, Branded Content, Character Brandworks, USA Network


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