In honor of upfronts, PromaxBDA presents a selection of Conference archival flashbacks and tricks of the trade. Here, Fox’s Brian Dollenmayer discusses the production challenges of the “New Girl” launch presentation.


Chris Sloan/President and Owner, 2C Media


Brian Dollenmayer/EVP, On-Air Promotions & Marketing Operations, Fox Broadcasting Company

Andy Baker/SVP and Group Creative Director, National Geographic Channels

Susan Kantor/EVP, Marketing, Warner Bros. Domestic Television Distribution

Patrick Trettenero/VP Creative, Branded Content, Character Brandworks, USA Network


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