Full-service creative production company Where The Buffalo Roam (WTBR) has signed Venezuelan writer and director Victor Ridaura to its roster of commercial filmmakers.

Ridaura has helmed brand campaigns for DirecTV, AT&T, Mango and Sony. Through his narrative work, he explores themes of identity and belonging, particularly as they pertain to the Latino and immigrant experiences in the U.S.

“We are thrilled to have Victor roaming with us,” said Jeff Blodgett, WTBR executive producer, in a statement. “His strong DP skills, combined with a very authentic filmmaking style, makes his work as a director very emotive.”

“The WTBR team is so fun, hip and welcoming,” said Ridaura, also in a statement. “At WTBR, they’ve created an environment that I’m confident will foster my vision as a director, allowing me to form strong bonds with our agency partners, and deliver pieces that will surpass clients’ expectations. I’m looking forward to collaborating with WTBR on the many exciting projects to come.”

Ridaura’s scripts and short films have garnered recognition from festivals and organizations around the world, including Screencraft’s Short Screenplay Competition, Slamdance Screenplay Competition, and New Filmmaker LA: InFocus Latinx & Hispanic Cinema shorts presented by the Academy. In addition, he was a finalist for the Walt Disney Television Directing Program; a semifinalist for Lena Waithe’s Rising Voices Season 2 with his short thriller script about a Latino immigrant, Cálmate, Mija; is an alumni of Ryan Murphy’s Half TV Directing Initiative, where he shadowed director Loni Peristere on the set of the 100th episode of American Horror Story; and shadowed director Stella Meghie for two episodes of the BET Plus show The First Wives Club.

Most recently, Ridaura was selected as a finalist for the 2022 Commercial Director Diversity Program (CDDP), a program created by the AICP and DGA to increase representation of minority directors in commercials, and was selected to take part in CDDP’s 50/50 Honorable Mentorship Program.

Ridaura’s commercial work includes experience as a director of photography on projects all over the world.

Ridaura is based in Los Angeles.

Tags: career moves victor ridaura where the buffalo roam

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