​In honor of Earth Week, ABC News partnered with Los Angeles-based Vivid Zero to create the above :30 spot to promote ABC News’ series of reports focused on such topics as water conservation, safe drinking water, water pollution, climate change and more that are running across all of ABC News’ platforms this week.

“We really wanted it set to a high creative level to convey premium news coverage,” wrote Vivid Zero Co-Founder and Chief Creative Officer Michael Vamosy in an email.

ABC News wrote the script, while Vivid Zero edited, designed and animated the spot with a clean font and slick motion graphics.

Pieces are running this week on ABC News, This Week with George Stephanopolous, Good Morning America, World News Tonight with David Muir, Nightline and ABC News Live.


Client: ABC News

Senior Vice President, Marketing and Creative: Alan Ives

Head of Creative, Marketing and Creative: Andres Sandoval

Creative Director: Hal Aronow-Theil

Agency: Vivid Zero

Co-Founder and Chief Creative Officer: Michael Vamosy

Executive Creative Director: Gilbert Avila

Design: Henry Jamin

Editor: Jason Pauley

Animator: Joe Lili

Producer: Derek Tacconelli

Tags: abc news hot spots vivid zero

  Save as PDF