Creative agency Vivid Zero delivers a knockout punch for Showtime with its graffiti-inspired campaign for the premium network’s upcoming pay-per-view boxing event as five-time world champion Gervonta “Tank” Davis defends his WBA World Lightweight title against number-one ranked contender Rolando “Rolly” Romero at Brooklyn’s Barclays Center.
For the above spot, Showtime selected the music and wrote the script while Vivid Zero designed, animated, edited, shot and produced the live action. Vivid Zero set up shop at Brooklyn’s Barclays Center, where the fight will take place, and shot the fighters against a green screen.
Vivid Zero also provided Showtime with social spots and cutdowns.
The PPV event takes place on Saturday, May 28.
[Images courtesy of Vivid Zero]
President Sports & Events Programming: Stephen Espinoza
SVP, Executive Creative Director: Garrett Wagner
SVP, Marketing Showtime Sports: Sheila Mills
Creative Director, AV: John Radzinski
Director, Production Management: Diane Johnson
Director, Operations: Tara Canelos
Writer/Producer: Scott Horvitz
Sound Mix: Bill Lacey
Agency: Vivid Zero
Chief Creative Officer: Michael Vamosy
Executive Creative Director: Gilbert Avila
Art Director: Maz Majd
Editor: Jason Pauley
Animator: Mike Cahill
Producer: Derek Tacconelli
Associate Producer: Andrew Maercklein
Director Of Photography: Daniel Marrarcino
Line Producer: Courtney Hirsch