Ahead of the critical midterm elections on November 8, Vox is breaking down the issues the country faces through its pop-up program, America Examined.

To promote it, Vox created a confident campaign that draws from symbolic video and images to make its point. The hero spot is backed up with a driving marching-band-inspired score. The campaign also includes factoid and quote interstitials (below).



The five-night stunt starts each night at 8 p.m. ET and airs on The Vox Channel on Roku and YouTube Live.


Client: The Vox Channel

Agency: In-house

Executive Producer: Joel Hanek

Creative Director: Kaori Sohma

Sr. Operations Supervisor: Ashley Guckert

Sr. Archival Producer: Arsh Harjani

Distribution Manager: Chrissi Michael

Tags: hot spots the vox channel

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