Ahead of the critical midterm elections on November 8, Vox is breaking down the issues the country faces through its pop-up program, America Examined.
To promote it, Vox created a confident campaign that draws from symbolic video and images to make its point. The hero spot is backed up with a driving marching-band-inspired score. The campaign also includes factoid and quote interstitials (below).
Client: The Vox Channel
Executive Producer: Joel Hanek
Creative Director: Kaori Sohma
Sr. Operations Supervisor: Ashley Guckert
Sr. Archival Producer: Arsh Harjani
Distribution Manager: Chrissi Michael