As part of this weekend’s virtual Adult Swim Fest on YouTube, WarnerMedia’s adult animation network is partnering with fast-food chain Wendy’s to roll out the Morty’smobile as part of a promotion for Wendy’s new Hot & Crispy Fries.

Animated series Rick and Morty, about the intergalactic adventures of mad scientist Rick Sanchez and his less bold grandson Morty Smith, is an Adult Swim fan favorite.

The Morty’smobile is a custom-built vehicle that features Wendy’s well-known red hair and freckles atop a Hot & Crispy Fries car wrap. Prior to the Adult Swim Festival, the car took to the streets of Los Angeles to deliver free friends to fans.

“Adult Swim and Wendy’s go together like Hot & Crispy, so we took our tasty partnership to the streets of LA and delivered free fries to our fans ahead of the Adult Swim Festival,” said Tricia Melton, chief marketing officer for Warner Bros. Kids, Young Adults and Classics, in a statement.

“Cold and soggy fries suck. It’s as simple as that,” said Jimmy Bennett, vice president, media and social for Wendy’s, also in a statement. “We know Rick and Morty fans deserve better, so we sent the Morty’smobile to save the day and rescue fans with Wendy’s new Hot and Crispy fries.”

From Nov. 11 through Nov. 16, Wendy’s is running a national promotion—including a special offer in the Wendy’s app—in which Rick and Morty fans can snag a free any-size fry with purchase via a mobile offer. Adult Swim also is celebrating with a Morty’s Prize Pack Sweepstakes, available to 50 winners. The limited-time-only Morty’s Prize Pack will include such merchandise as the super-galactic Morty’s French Fry Holder, a Wendy’s gift card and much more.

During this weekend’s festival, fans will be treated to musical performances from the likes of Lil Baby, 21 Savage and Alessia Cara, as well as panels, merchandise offers and exclusive content available on HBO Max. The Adult Swim Festival is in its fourth year.

Tags: adult swim festival experiential marketing rick & morty warnermedia wendy's

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