After 495 days away from the ring, WWE fans are returning with a vengeance. Fox Sports teamed with Los Angeles-based creative agency Compadre to capture all of the excitement as fans are finally able to return to live arena shows.

Reminding everyone of the months they spent in lockdown and quarantine, the spot starts with shots of sad, empty arenas and then speeds up the pace with savvy sound design and fast-paced edits. Finally, the stars are prepping for their return—sequined costumes and all—until the crowd finally reappears.

Besides crafting the hero spot, Compadre also developed on-air promo elements that ran across Fox’s programming.

WWE returned with a 25-city live tour starting in Texas on July 16.


Client: Fox Sports

Executive Vice President, Marketing, Fox Sports Media Group: Robert Gottlieb

Senior Vice President: Bill Battin

VP, On-Air Promotions: Blake Danforth

Creative Director: Evan Mathis

Director, On-Air Promos: Meghan de Andrade

Agency: Compadre

Executive Producer/Partner: Robert Blatchford

Executive Producer/Partner: Chuck Carey

Executive Creative Director: Curtis Doss

Head of Production: Jessica Garcia-Scharer

Director of Strategy: Mika Saulitis

Writer/Strategist: Joey Livingston

Producer: Kevin Volz

Storyboard Artist: Alex Amezcua

Editors: Nik Kleverov, Joe Denk

Animators: Ryan Messiah, Calvin Lo, Deanna Brown

Sound Design/Mix: David Lai

Tags: compadre fox sports friday night smackdown hot spots wwe

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