Los Angeles-based creative agency yU+co evoked the spirit of the 1970s in these main titles for FX on Hulu’s Mrs. America, starring Cate Blanchett as conservative icon Phyllis Schlafly.
The titles are illustrated and animated as if they are pencil sketches painted with watercolors in a warm palette drawn straight from the decade.
Said yU+co in an email: “We wanted to create a piece that is like the show itself: it feels faithful to the time period but is fresh and relevant today.
Mrs. America premiered Wednesday, April 15 on FX on Hulu.
Client: FX Networks
Creator/Executive Producer: Dahvi Waller
Executive Producers: Stacey Sher, Cate Blanchett, Coco Francini, Ryan Fleck, Anna Boden
Design and Production: yU+co
Creative Director: Garson Yu
SVP/Executive Producer: Carol Wong
Executive Producer: Ryan “Reno” Robertson
Sr. Art Director/Designer: Edwin Baker
Art Director/Designer: Grace Kang
Designer/Illustrator: Lydia Kim
Lead Illustrator: Aura Lewis
Storyboard Artist/Illustrator: Dasha Bough
Technical Director/Lead Compositor: Gregory Jones
Lead Animator: Yuee Seo
Editor: Sam Schlenker
Graphic Designer: Mulan Leong-Suzuki
Animators: Axel Alvarez, Brown Yoon, Martin Von Will
Writer/Researcher: Rick Spitznass
I/O Manager: Latoria Ortiz
Music: “A Fifth of Beethoven,” Walter Murphy