Peacock’s new comedy, Rutherford Falls, from executive producer and star Ed Helms, is set in a quaint New England town that celebrates its colonial roots while also being home to the indigenous Minishonka people.
To introduce the audience to this charming town, Hollywood-based yU+co created an animated tour in the style of classic American folk art. The sequence changes subtly with Easter eggs added each episode, accumulating as the season goes on.
Rutherford Falls, which also is created in partnership with Parks and Rec‘s Michael Schur, premiered on NBCUniversal’s streaming service Peacock on April 22.
Creative Director: Garson Yu
Producer: Sarah Coatts
Art Director/Designer: Ed Baker
Designer/Lead Illustrator: Lydia Kim
Designer/Illustrator: Mulan Leong-Suzuki
Technical Director/Compositor: Gregory Jones
Animator: Robert Calcagno
Designer: Grace Kang, Stella Zhang
Editor: Sam Schlenker
Animator: Julius Lee, Brown Yoon
3D Artist: Cullen Parr
Researcher: Rick Spitz
IO Manager/Assistant Editor: Latoria Ortiz