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Please email all questions to dailybrief@promax.org


editorial director

PAIGE ALBINIAK :: paige@promax.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

EDITORIAL STAFF

PAIGE ALBINIAK
Editorial Director
paige@promax.org

Cate Lecuyer Marian
Digital Content Producer
cate.lecuyer@promax.org

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editorial director

PAIGE ALBINIAK :: paige@promax.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

Please email all questions to dailybrief@promax.org


the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.


Advertise with Brief

Please contact:

Stephen Earley
Vice President, Sponsorships
stephen.earley@promax.org
310-789-1551

David Tilove
Manager, Strategic Partnerships
david.tilove@promax.org
310-789-1504

Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promax.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all Promax members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promax.org.

WHO DO I CONTACT IF I HAVE QUESTIONS?

Please email all questions to dailybrief@promax.org.


Editorial Policy

The mission of Daily Brief is to serve the overall mission of Promax in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to Promax and its membership.

Daily Brief is a journalistic organization housed within Promax designed to serve both Promax members as well as the TV industry at large. While Daily Brief is part of Promax, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for Promax, Promax members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether Promax member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.


Entries tagged with: Career-moves

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International Allied Global Marketing Launches New Division in London

Melanie Wills named VP, UK/European partnership marketing.

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Zanotti previously worked such companies as Company3, Method Studios and Cartel.

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Richert directs, James edits.

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Top Stories Kathryn Henderson Named Versus’ EP, Head of Production

Henderson has worked for such studios as Sibling Rivalry, KingBoss, PepRally.

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Top Stories Sam Wale Promoted to Director at Alibi Music

Assumes additional responsibilities in UK while remaining VP, production.

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Top Stories Friends & Family Signs Brazilian Directing Trio Youth

Youth is composed of João Machado, Yuri Maranhão and Eduardo Lubiazi.

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Top Stories Director Eden Martinez Joins Lair

Director, creative producer and editor has more than 10 years of experience.

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Top Stories Kevin Berlandi Signs With Durable Goods

Korean-American director to direct commercials, branded content in the U.S. for production company.

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Top Stories Ryan Tudhope Joins Framestore as Creative Director

Tudhope served as VFX supervisor on 'Top Gun: Maverick' and ran his own company, Atomic Fiction.

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Aguirre has worked for such clients as Syfy, NY Times and agencies as W+K, Huge.

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Top Stories Astrid Stavro Named VP, Creative Director at Collins

Former Pentagram partner is based in London.

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Top Stories Shannon Ryan Promoted to President, DGE Marketing

Craig Erwich, Eric Schrier also move up.

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Top Stories Director Michael Koerbel Joins Friends & Family’s Roster

Has directed campaigns for Chrysler, GE, ESPN and more.

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Top Stories Frances Field Named VP, Brand Marketing at Hallmark Media

Comes to Hallmark from OWN, where she led consumer marketing and media.

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Top Stories Mirada Signs Oscar-Winning Director Peter Ramsey

Ramsey won Academy Award for directing animated feature 'Spider-Man: Into the Spider-Verse.'

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Top Stories Cleo Wagner to Lead Stimulated-Inc.’s Creative Activism Initiative

In her new role, Wagner will use community building, experiential activations and digital content to inspire social good.

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International Sarah Harper Named Creative Director, 2D at Flying Bark

Will oversee 2D animated projects for original, client service work in Sydney.

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Top Stories Hype Promotes Logan Stoodley to ‘Double Agent’

Stoodley works as both PR, marketing executive as well as creative producer.

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Top Stories Paul Cartlich Named VP, Creative Director at Silk Factory

Comes to global creative content agency from Buddha Jones, Wild Card.

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Top Stories We Are Royale Signs Director/Producer Tyrone Mackay

Mackay runs Heart Media in Johannesburg, South Africa, with his brother.

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Local WNBC Names Gina Oliva-Pinto VP, Marketing and Creative Services

Has more than 20 years experience marketing to English, Spanish-language audiences.

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Top Stories François Dumoulin Named VFX Supervisor at Framestore

Dumoulin is latest addition to creative studio’s Montreal team.

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Top Stories Laura Schneider Named SVP, Group Account Director at Definition…

Oversaw marketing at The Home Depot for 15 years.

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Joins creative marketing agency from Known.

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Top Stories Margaret Walker Promoted to SVP, Brand Strategy, Audience Growth…

Stanford MBA came to NBC in 2016 from DirecTV.

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Top Stories Caitlin Grady Named Managing Director/EP at Cutters

Grady will work out of Cutters New York.

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Top Stories Christina Spade Named CEO of AMC Networks

Patrick O’Connell appointed EVP, CFO.

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Top Stories Ryan Summers, Brian Eloe Join Spillt as Senior Creative Directors

Summers focuses on motion graphics, Eloe on live action.

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Top Stories William Oaks IV, Morgan Saunders Join 19th & Park

19th & Park is Black- and female-owned creative marketing and production company.

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Top Stories René Ridinger to Lead Disney Studios Content’s Awards…

Ridinger will oversee team handling publicity, creative, media for awards campaigns.

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Top Stories Director Jack Henry Robbins Signs With Where the Buffalo Roam

Robbins will direct commercials, branded content for creative production company.

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Top Stories Erica Kern Promoted to Creative Director at AlterEgo

Moves up from associate creative director after five years at agency.

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Top Stories Jenny Wall Exits Nickelodeon as Chief Marketing Officer

Wall to be succeeded by Sabrina Caluori, who has been promoted to EVP.

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Top Stories Yarin Manes Joins AFX Creative as Head of CG

Manes was formerly at The Mill.

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Top Stories Director Jeremy McNamara Signs With Avocados and Coconuts

San Francisco-based production agency works with such brands as Nike, Google, Apple.

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Top Stories Justin King-Hall Named SVP, Creative Director at Wild Card Creative

Will oversee editorial campaigns for entertainment-marketing clients in his new role.

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Top Stories Ryann Harrison Promoted to Editor at Cutters Detroit

She joined company as assistant editor in 2018.

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Top Stories Pamela Levine to Head Marketing at Disney Branded Television,…

Will report to Disney Branded TV’s Ayo Davis, Nat Geo’s Courteney Monroe.

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Top Stories Duc Le, Jamie Rosen Join Definition 6

Le is named COO, while Rosen joins D6's board.

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Top Stories 1stAveMachine Signs Comedic Talent David Ebert

Comedic director, writer, actor joins production company’s storytelling roster.

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Top Stories Primal Screen Promotes Two to Creative Director

Kelcey Steele, Joe Kubesheski move up at Atlanta-based studio.

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Top Stories Juliana Stock Named A+E Networks’ Chief Marketing, Brand…

Stock will oversee strategic, creative and brand marketing.

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Top Stories Victor Ridaura Joins Where the Buffalo Roam

Venezuelan native explores themes of identity, belonging.

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Top Stories Durable Goods Signs Director Paul Schneider

Schneider has overseen promos, commercials, short films and soon, episodic series.

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Top Stories Sue Fallon Promoted to Executive Producer at Alkemy X

Will work with ECD Rupert Cresswell to lead company’s rebranded creative studio.

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Top Stories David Diaz Joins Alibi Music as Director of Marketing

Diaz brings more than 25 years of marketing experience to music production company.

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Top Stories Framestore Expands in Canada

Chloe Grysole promoted, while Melinka Thompson-Godoy joins to lead Montreal studio.

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Top Stories Rachel Winer Named SVP at Quad

Will lead global marketing experience company’s business development team.

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Top Stories Elad Offer, Yuval Levy Join Creative Company The-Artery

Pair brings more than 40 years of experience to New York City-based firm.

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Top Stories Kate Smith Returns to Flavor as Executive Producer

Smith previously worked at production studio as a producer.

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Top Stories Warner Bros. Discovery Names New Leadership Team

Kathleen Finch becomes chairman, chief content officer, US Networks Group.

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Top Stories Shannon Willett Joins Peacock as CMO

Brian Henderson named EVP, programming.

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Comes from NBCUniversal, where she led strategy and creative at in-house agency Brandworks.

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Top Stories Rab Bradlea Named East Coast Music Supervisor at Alibi Music

Former Alibi client was previously freelance producer, video editor.

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Top Stories Directing Duo Practice Studios Signs With Where the Buffalo Roam

WTBR will provide Mike Slane, Adrian Bishop with commercial, branded-content representation.

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Top Stories Editor Adam Zuckerman Signs With Northern Lights

Editorial boutique will provide Zuckerman with commercial, promo, trailer and direct-to-brand representation.

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Top Stories Steven Anderson Adds Managing Director Duties at Sarofsky

Chicago-based production company also adds four new employees.

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Top Stories Marian Lee Named Netflix CMO

Replaces Bozoma Saint John, who joined the company in 2020.

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Top Stories Jane Wu Joins Hero4Hire as Creative Director

Wu has more than 13 years experience in art direction and animation design.

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Joins agency from her own firm, HR Innovations, Inc.

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Top Stories Mr Wonderful Promotes Gary Keenan to Executive Creative Director

Design and branding studio also raises Frank Farella to creative director.

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Top Stories Joe Earley Named President of Hulu

Disney reorganizes international content group, streaming services under new executive structure.

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Top Stories Gilbert Avila Joins Vivid Zero as Executive Creative Director

Comes to Vivid Zero after working for such agencies as Prologue, Stardust, Charlie Co, Buster and Stun/Known.

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Top Stories Lou Pinto Joins Human Design

Will serve as executive director, people and operations at Boulder-based agency.

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Top Stories Kate Aspell, Ryan McLaughlin Named EPs at Scholar

Aspell joins after working as an industry sales rep, while McLaughlin previously was head of production.

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Local Casey Kespohl Named VP, Brand Strategy, CBS Stations

Kespohl has led marketing at CBS-owned WCCO Minneapolis since 2007.

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Top Stories Leo Macias Named VP, Marketing, Global Activation at Prime Video

Former Snap CCO has worked with such brands as Nike, Gucci, Ralph Lauren and Warner Bros.

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Top Stories Allied Global Names Jose Leon Managing Director, Latin America

Leon comes from NBCUniversal International Networks.

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Top Stories Kelly Estrella Named Chief of Marketing Operations at Allied…

Has been EVP, client solutions at the company since 2018.

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Top Stories Tim Reilly Named Creative Director at Definition 6

Former TCM creative director joins from his own firm Newest Industries.

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Top Stories Cameron Gray Named Executive Producer at Ataboy

Joins content creation studio full time after decade of freelance work.

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Top Stories Nicole Weiss-Calamar Joins 3AM as VP, Social

Comes from such agencies as Eclipse, Midnight Oil and Ignition Creative.

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Top Stories Bryan Noon Named President of Entertainment at Walt Disney Television

Executive returns to Disney from Netflix where he was VP of original series.

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Top Stories Stephen Arnold Music Promotes Noelle Alanis to VP

Alanis to oversee all sales, licensing efforts for original music, sonic branding and more.

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Top Stories Chris Perron Joins Studio City/PXL as Production Finance Analyst

Comes from MGM International, where he was a production executive.

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Top Stories Legion Creative Adds Three to Executive Team

Howie Kaplan, Kimberly Leass, Steve Isaacs join to expand agency's offerings.

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Top Stories Pia Chaozon Barlow Rises to EVP, Originals Marketing, HBO Max

Will oversee all originals marketing at HBO and HBO Max in expanded role.

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Naomi Bulochnikov, Aaron Goldman, Barry Gruner, Erin Weir take on expanded roles under Shannon Ryan.

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Top Stories Directing Duo Samuel & Gunnar Join Bodega

Icelandic filmmakers have worked for such clients as Disney, Icelandic Air and McDonald’s.

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International Binalogue Names Freddy Cardenas Partner, EP

Cardenas joins Madrid-based production company as of Nov. 1.

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Top Stories Carrie Spott Named Northern Lights’ Head of Business Development

Officially joins family of agencies after two years as independent sales rep.

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Top Stories Marcus Best Ties AGM’s Multicultural Marketing Together

Increasing power lies in hands of multicultural consumers, Best says.

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Top Stories Create Advertising Adds Molly Levine as Creative Director

Joins global marketing agency from Hollywood-based Bond.

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Top Stories Tom Pastorelle Joins Sarofsky as Senior Editor

Comes to Sarofksy from The Colonie where he worked as an editor.

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Local Gina Oliva-Pinto Promoted to VP, Marketing at NBCUniversal Local

Joined NBCU Local in 2017 from Disney-owned WABC New York.

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Top Stories Tech Platform LiveLike Adds Two Executives, Board Advisor

Hurriyet Iftikhar named VP, marketing at technology company.

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Top Stories Devan Miles Joins Studio City/PXL as Creative Director

Comes to creative services agency from Saatchi & Saatchi in New York City.

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Top Stories WarnerMedia Kids & Family Adds Gloria Ponce, Sowon Sawyer

Both women named to key creative, programming positions.

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Top Stories Nicholas Lucin Joins Definition 6 at SVP/EP

Comes to Atlanta-based agency from Nexstar Media Group.

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Top Stories Todd Griffin Named Director of Growth at ArtClass

Griffin comes to production company from Cognizant Interactive.

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Top Stories Steve Morris Joins Nomad as Senior Lead Flame Artist

Alyssa St. Vincent named head of editing company’s VFX department in New York.

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Top Stories Lussier Expands, Adding Two Divisions

Jesse Atlas, Hambis Charalambous will lead Lussier Originals and Bangers & Mash, respectively.

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Top Stories Compadre Adds Taylor Katai, Daphne Brunelle

Katai joins as senior director of creative strategy; Brunelle as brand strategist.

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Top Stories Marcus Best to Lead Allied Global Marketing’s Allied Multicultural

New group combines Allied Moxy, Contigo and Pride to focus on African-American, Latino, AAPI and LGBTQ+ audiences.

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Top Stories Mamie Coleman Named EVP, Fox Entertainment Music

Will oversee all music creative for Fox, Tubi, Bento Box.

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Top Stories Lucinda Martinez Named VP, Multicultural Marketing at Netflix

20-year HBO vet reports to Bozoma Saint John.

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Top Stories Nathan Carver Joins Wild Card Creative Group’s 3AM

Carver will serve as creative director at Wild Card's content innovation studio.

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Top Stories Karin Timpone Named EVP, CMO at MLB

Marketer comes to sports league from Marriott, Disney, Yahoo! and Universal Studios.

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Top Stories Courtney Huber Named VP, Partnership Marketing at Crown Media

Marc Lindenman promoted to senior director, distribution.

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