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Please email all questions to dailybrief@promax.org


editorial director

PAIGE ALBINIAK :: paige@promaxbda.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

EDITORIAL STAFF

PAIGE ALBINIAK
Editorial Director
paige@promaxbda.org

Cate Lecuyer Marian
Digital Content Producer
cate.lecuyer@promaxbda.org

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contact us

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editorial director

PAIGE ALBINIAK :: paige@promaxbda.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

Please email all questions to dailybrief@promaxbda.org


the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.


Advertise with Brief

Please contact:

Stephen Earley
Vice President, Sponsorships
stephen.earley@promaxbda.org
310-789-1551

David Tilove
Manager, Strategic Partnerships
david.tilove@promaxbda.org
310-789-1504

Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promaxbda.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all Promax members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promaxbda.org.

WHO DO I CONTACT IF I HAVE QUESTIONS?

Please email all questions to dailybrief@promaxbda.org.


Editorial Policy

The mission of Daily Brief is to serve the overall mission of Promax in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to Promax and its membership.

Daily Brief is a journalistic organization housed within Promax designed to serve both Promax members as well as the TV industry at large. While Daily Brief is part of Promax, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for Promax, Promax members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether Promax member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.


Entries tagged with: Netflix

Work Netflix Opens Up ‘Innocence Files’ of Wrongfully Convicted

Docuseries tells untold stories of eight people as nonprofit organization attempts to exonerate them.

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Work WWE’s The Big Show Debuts ‘Big Show Show’ on…

Wrestling star debuts in traditional family sitcom on April 6.

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Digital Netflix Doubles Down on Reality, Renews ‘Love is Blind,’…

Streamer also renews 'The Circle' for two more seasons and

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Top Stories Netflix Creates $100 Million Fund for Those Impacted by Coronavirus

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Hot Spots Imaginary Forces Captures Shadows Falling Over ‘Gabriel…

Main titles symbolically reflect good and evil catalogued in Netflix documentary.

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Escape reality by diving into the lives of singles searching for love, musicians and drag queens.

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Top Stories What to Binge When You’re Stuck at Home: Quirky Comedies

Take your mind off the bad news of the day with this list of laffers.

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Work Jason Bateman, Laura Linney Go ‘All In’ for ‘Ozark’ Season…

Third season shows couple fighting for control as they open their money laundering casino.

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Top Stories Netflix Launches First Live Comedy Festival in Los Angeles

Chappelle, Hart, Schumer and Seinfeld to headline week-long event.

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Work Another Murder Mystery Ensues in Season 3 of ‘Elite’

Spanish soap opera returns Friday, March 13 on Netflix.

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Hot Spots Picturemill Unlocks Main Titles for Netflix’s ‘Locke…

Animated sequence riffs on the show's graphic-novel origins.

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Ahead of March 11 premiere date, trailer reveals kidnapper and new storyline.

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Digital ‘Carmen Sandiego’ Gets Interactive Special on Netflix

Choose-your-own-adventure pays homage to franchises’ video game roots.

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Work Octavia Spencer is ‘Self-Made’ Millionaire Madame C.J. Walker

Limited series based on America's first female self-made millionaire premieres March 20 on Netflix.

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Work Netflix’s ‘On My Block’ Gets Season 3 Premiere Date

Teaser shows group of teenagers immediately following season two cliffhanger.

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Work Hopper Lives in Teaser for ‘Stranger Things 4’

First spot for next season reveals fate of character who appeared dead.

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Work Anthony Mackie Faces Danger in ‘Altered Carbon’ Season 2

Eight-episode second season premieres Feb. 27 on Netflix.

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Hot Spots One Image Dissolves Into Another in ‘The Stranger’…

Huge Designs stuffs sequence full of Easter eggs for new Harlan Coben series.

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Multimedia Podcast: The Streaming Wars Come to TCA

How the arrival of streaming services changed the conversation at winter TCA 2020.

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Hot Spots BigStar Looks at ‘The Confession Killer’ in Series…

Documentary series tells story of Henry Lee Lucas, who confessed to some 600 murders, most of which he did not commit.

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Work Anthony Mackie Arrives for ‘Altered Carbon’ Season 2

Teaser previews ‘Avengers’’ actor as Takeshi Kovacs.

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Work Diego Luna Leads a Divided Empire in ‘Narcos: Mexico’

Season two sees arrival of DEA agent Walt Breslin (Scoot McNairy).

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Hot Spots Elastic Explores ‘The Killer Inside’ for Netflix

Main titles open three-episode docu-series about Aaron Hernandez.

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Top Stories How Netflix’s JD Funari Creates the Perfect Trailer

Promax Europe speaker discusses process, work and successful examples ahead of conference in Madrid, Spain.

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Work Taylor Swift Finds Her Voice as ‘Miss Americana’

Documentary film to launch on streamer and in select theaters on Jan. 31.

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Digital Netflix Unveils Trailer for America Ferrera Comedy, ‘Gentefied’

Series follows Mexican-American cousins as they attempt to save neighborhood and family business.

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Digital Tan France, Alexa Chung Determine What’s ‘Next in…

Netflix drops new fashion competition show on Jan. 29.

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Digital Sabrina Goes ‘Straight to Hell’ in Season 3 of ‘Chilling…

Netflix supernatural series returns Friday, Jan. 24.

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Digital Kids Find Supernatural Keys to Their Ancestry in Netflix’s…

Drama based on IDW's graphic novel has been in works for ten years.

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Top Stories HBO Leads PGA TV Nominees

Guild awards honor year's best producing efforts in film and television.

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Digital Messy is Normal in Season 2 of Netflix’s ‘Sex Education’

Otis, Maeve and the gang are back for season two of high-school series.

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Work No One’s Untouchable in Season 2 of ‘Narcos: Mexico’

Cartel drama starring Diego Luna returns Feb 13 on Netflix.

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Top Stories 12 Days of Promax: Top TV Campaigns 2019

'Daily Brief' looks back on its ten favorite TV campaigns of the past year.

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Digital John Mulaney Recreates Children’s TV with ‘Sack Lunch Bunch’

Children’s musical comedy premieres Christmas Eve on Netflix.

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Work 12 Days of Promax: A Year of Our Favorite Works

We selected our favorite spot from each month of the year to reshare.

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Work Joe Gets a Second Shot at Love in Netflix’s ‘You’

Put your social media accounts on private - Netflix's cyber-stalking killer returns Dec. 26.

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Work ‘Dracula’ Has a ‘Lust for Life’ on Netflix, BBC

Co-production between streamer and network gets premiere date and new trailers.

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Work ‘The Witcher’ Preps for Magical Warfare with Final Trailer

Netflix debuts final trailer ahead of Dec. 20 premiere date.

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Work Kaya Scodelario Is ‘Spinning Out’ on Netflix

Series about competitive figure skating also stars January Jones.

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Top Stories Netflix Dominates 2020 Golden Globe Nominations

Leads with 34 total nods, evenly split between movies, TV.

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Work ‘Chilling Adventures’ Part 3 Brings Sabrina to Hell

Netflix reveals premiere date for third installment of supernatural drama starring Kiernan Shipka.

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Hot Spots Netflix Asks Ethical Questions in Main Titles for ‘Unnatural…

Radley Studios produced main titles for its four-part documentary.

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Work Joe is Back to Stalk ‘You’ with a New Identity

Sophomore season of drama starring Penn Badgley premieres Dec. 26.

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Digital

Streamer's head of films took stage at Variety Innovate Summit to reveal new details about streaming service’s content…

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Top Stories

‘Big Bang Theory’ creator discusses writing process during Variety Innovate Summit on Dec. 5.

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Top Stories Netflix’s ‘The Irishman’ to Take Over NYC’s Little Italy

Visitors will be offered free food and drink ahead of film’s streaming debut.

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Work RuPaul Slays as Ruby Red in Netflix’s ‘AJ & the Queen’

Scripted comedy, created and executive produced by drag queen, launches Jan. 10.

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Digital Netflix’s ‘Sugar Rush’ Gets Into Holiday Spirit

Baking competition returns for Christmas-themed episodes Nov. 29.

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Digital Christian Serratos is Netflix’s ‘Selena’

Coming-of-age story chronicles early life of late Tejana singer, Selena Quintanilla. Part one premieres in 2020.

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Digital Netflix Declares November 6 ‘Stranger Things’ Day’

Fan celebration, which marks anniversary of Will Byers’ disappearance, returns for second year.

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Work Netflix Serves Up ‘Green Eggs and Ham’

Adam Devine, Michael Douglas and more lend their voices to animated series, premiering Nov. 8.

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Work Henry Cavill’s ‘Witcher’ is Almost Here

Series based on internationally best-selling books drops Dec. 20.

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Work Alyssa Preps for a ‘White Wedding’ in ‘End of the F**king…

Season two of British dark comedy-drama premieres Nov. 5 on Netflix.

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Work Timothée Chalamet Takes the Throne as Netflix’s ‘The King’

Historical epic, also starring Robert Pattison, debuts Nov. 1 on streaming platform.

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Work Seth Myers Takes the Stage in First Netflix Special, ‘Lobby…

New trailer shows ‘Late Night’ host selling fake toy to disapproving kids.

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Work Olivia Colman Questions Her Legacy in ‘The Crown’ Season…

Drama also starring Helena Bonham-Carter, Tobias Menzies returns Nov. 17 on Netflix.

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Work Netflix Unveils Trailer for Broadway Adaptation, ‘American…

Television event starring Kerry Washington premieres Nov. 1.

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Work The Journey to Success is ‘Atypical’ in Season 3

Season three of Netflix’s coming-of-age series premieres Nov. 1.

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Work It’s All About the Money in Netflix’s ‘The Laundromat’

Film starring Meryl Streep, Gary Oldman and Antonio Banderas launches Friday, Oct. 18 on Netflix.

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Work ‘It’s Beginning to Look a Lot Like Netflix,’ Streamer Says

This year’s holiday-themed lineup includes new episodes of ‘Nailed It!’ and six original films.

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Work

Hidden-camera show premieres Oct. 25 on Netflix.

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Work Fab Five Go Abroad in ‘Queer Eye: We’re in Japan!’

Four-episode mini-season launches Nov. 1 on Netflix.

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Digital The Grumpy Old Men of Netflix’s ‘The Kominsky Method’…

Jane Seymour, Paul Reiser, Jacqueline Bisset join cast in season two.

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Hot Spots It Takes More Than Objects to Make a Man in Netflix’s ‘The…

Elastic's main titles reveal what goes into creating the perfect politician for series starring Ben Platt, Gwyneth Paltrow.

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Digital Netflix Renews ‘Stranger Things’ for Season 4

Signs show creators, the Duffer brothers, to nine-figure overall deal.

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Work ‘BoJack Horseman’ Pens Final Goodbye in Season 6 Trailer

Final two-part season of Netflix’s animated comedy airs Oct. 25 and Jan. 31.

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Work De Niro, Pacino and Pesci Star in Netflix’s ‘The Irishman’

Film hits theatres on Nov. 1 before launching on the streaming service on Nov. 27.

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Digital Netflix Drops Trailer for Hip-Hop Competition, ‘Rhythm + Flow’

Cardi B, Chance the Rapper and T.I. serve as judges for series launching Oct. 9.

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Work Jesse Seeks Refuge, Revenge in ‘El Camino: A Breaking Bad Movie’

Netflix film picks up moments after iconic series finale.

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Work Jesse Pinkman Reemerges in ‘El Camino: A Breaking Bad Movie’

Aaron Paul reprises his role when series continuation premieres Oct. 11 on Netflix and in select theatres.

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Top Stories HBO Sits Emmy Throne One More Time

But Netflix, Amazon continue to come on strong with shows such as 'When They See Us,' 'Fleabag' and 'The Marvelous Mrs. Maisel.'

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Work ‘The Crown’ Debuts Olivia Colman as Queen Elizabeth

Series features sizable time jump when it returns Nov. 17 on Netflix.

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Work ‘Queer Eye’ Takes Over ‘Big Mouth’ in NSFW Season 3 Trailer

New season of adult animated comedy premieres Oct. 4 on Netflix.

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Top Stories ‘Game of Thrones’ Leads After Creative Arts Emmys…

HBO poised to dominate at this weekend's Primetime Emmys.

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Digital High School Meets the Apocalypse in Netflix’s ‘Daybreak’

Series, based on Brian Ralph's graphic novel, drops Oct. 24 on Netflix.

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Digital ‘Tis the Season for ‘Netflix and Chills’

Streamer’s new spot previews the horror movies and shows to premiere this fall.

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Multimedia Podcast: What TV Marketers Can Learn From Video Games

Niko DeMordaunt, Gnet's director of brand marketing, joins to discuss how videogame marketing compares to TV.

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Work Netflix’s ‘Queer Eye’ Travels to Japan in New Mini-Season

'Queer Eye: We’re In Japan!' launches Nov. 1 on streaming service.

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Digital Hip-Hop Artists Discover New Talent in Netflix’s ‘Rhythm…

Cardi B, Tip “T.I.” Harris and Chance the Rapper serve as judges for streamer’s first music competition series.

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Digital Netflix’s ‘Top Boy’ Returns After Six Years

Gritty series tells violent stories of gangs fighting turf wars in East London.

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Digital Netflix Pokes Fun at Fyre Festival in ‘Welcome to the I-Land’…

Seven-episode limited series premieres Sept. 12 on streaming service.

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Work Lies Spark a Dangerous Game in ‘Elite’ Season 2

Netflix’s Spanish teen soap returns for sophomore season Sept. 6.

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Work Ryan Murphy’s ‘The Politician’ Will Do Anything to Win

Comedy starring Ben Platt, Gwyneth Paltrow and Jessica Lange premieres Sept. 27 on Netflix.

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Digital Dave Chappelle Returns for Fifth Comedy Special on Netflix

Stand-up comedy special premieres Aug. 26 on Netflix.

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Work Netflix’s ‘13 Reasons Why’ Asks ‘Who Killed Bryce…

Everyone’s a suspect in final trailer for teen drama, which returns Aug. 23 on Netflix.

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Digital Netflix Drops Final Official Trailer For ‘The Dark Crystal’

All-star voice cast features in series that drops Aug. 30.

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Top Stories Millennials Seek Out Brands Who Value Unity, Finds Fuse Study

Disney, Netflix are two TV brands that stand out in terms of diversity and inclusiveness.

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Work Netflix Unveils ‘Elite’ Season 2 Premiere Date with Steamy…

Spanish teen drama returns Sept. 6 on Netflix.

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Top Stories Amazon’s ‘Fleabag’ Leads All Comers at 2019…

HBO wins three TCA Awards for three shows, also sees 'Deadwood,' David Milch recognized.

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Digital Netflix Reups ‘13 Reasons Why’ For Fourth, Final…

Season three returns to streaming service Aug. 23.

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Work ‘Mindhunter’ Teases Charles Manson, Son of Sam for Season…

Serial killer drama to take a stab at Atlanta Child Murders, Charles Manson and more when it premieres Aug 16.

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Hot Spots Pixels Become Pictures in Main Titles for Netflix’s ‘The…

ALT Creative weaves data and images together to create art.

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Digital ‘Queer Eye’ Talks to Kids at Jonathan Van Ness’…

Kids talk to Fab 5 about Quincy High School's Gay-Straight Alliance.

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Work ‘Dear White People’ Vol. 3 Brings ‘Same Title, New Spin’

Streamer unveils season three trailer and key art ahead of Aug. 2 premiere date.

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Work Netflix Tackles Sexual Assault in New Miniseries, ‘Unbelievable’

Toni Collette, Merritt Wever, and Kaitlyn Dever star in series premiering Sept. 13.

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Hot Spots Elastic Draws Connections in Main Titles for Netflix’s…

Elastic intersperses interviews with stars such as Jamie Foxx, Lionel Richie and Ludacris into main-title sequence.

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Top Stories HBO Tops Emmy Nominations, As ‘Game of Thrones’ Sets Record

Network receives 137 nominations, while Netflix comes in second with 117.

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Top Stories BBC Studios’ Jackie Lee-Joe Named Netflix CMO

BBC Studios vet replaces Kelly Bennett, who retired from company earlier this year.

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Work Netflix’s ‘Sugar Rush’ Returns for Sweet Second Season

Baking reality competition returns to streamer July 26.

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Top Stories 7 Ways ‘Stranger Things’ Tapped ‘80s Nostalgia for Season…

Nike, Baskin-Robbins and more partake in marketing ahead of record-breaking season.

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